The 90-90-1 Rule

Friday, July 01, 2022

This is a guest post by Victor Martins.

The 90-90-1 Rule will help you reach your big goals. We all have it.

That big business idea that just might work. That project that just might pave the way to your promotion. That school research that just might make your study a whole lot easier.

However, the issue is, we all don’t have the time to do them. With the all the emails, meetings, and tasks that are impatiently waiting for us to get to them.

The good news is, no matter how busy you are, you can get to them if you want to—you just need a plan and a system in place.

Robin Sharma (a leadership expert) recently suggests such a plan to realize your idea  the 90-90-1 rule. 

What is the 90-90-1 Rule?

The idea is pretty simple. "For the next 90 days, devote the first 90 minutes of your day to your biggest project. Nothing else. Zero distractions. Just get that project done."

That means: Sign out of social media, turn off phone notifications, close your mail, and do anything else you need to do to make sure you’re uninterrupted. Then, whatever that project or idea is—focus on it for an hour and a half. Do it for a period of 90 days, by the end, you’ll have made a significant amount of progress in whatever it is you’ve been wanting to do. 

If 90 minutes (or 90 days) sounds too much try adapting this rule to 30-30-1 or 45-45-1.

The point is, get started. And set up a system that keeps you accountable. 


*Over 60% of young individuals in Nigeria between age 15 – 23 are unsure of their future and how to advance into the World of Work.

To this end, Gradrange seeks to bridge the gap between the classroom and the rapidly changing labour market by educating young individuals about the culture, opportunities, challenges, and future for employment in various fields.*

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